Catchwater Meadow
Catchwater Meadow required a fully functioning ecommerce store using a third-party payment provider and
a Content Management System for administering their categories and products.
Key Requirements
- easy to navigate
- simple purchasing process
- rich, quality feel
- online payment processing
- Content Management System (CMS) to allow easy addition and editing of categories and products
Our Approach
The design was based around their logo and the aim to was provide a calm atmosphere akin to their physical locality.
Navigation was split into three sections. The top of each page has the 'general information' navigation, with the product information and shopping functionality together in the left hand navigation bar. Finally, less frequently used pages were put in the footer.
For ease of shopping we added a 'mini-basket' to the navigation bar. This enables the customer to see the cost of their basket on every page, as well as giving them the option to go through to the basket page (for more detailed information) or to proceed to the checkout page.
In Detail
Ease of navigation was aided by the use of colour: purple for top navigation and green and white for categories and products.
Products are easily added to a customer's basket from the neat and informative product list page.
The basket page was designed to make the reviewing of orders as easy as possible. It's simple to remove products or edit their quantities - both of which automatically update the total price.
The CMS is based on our standard design, allowing the main website to updated with ease.
